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Supermarkets usually place the most expensive items at eye level, where they are more likely to be selected on impulse. Recommended: Look at the entire group of products before deciding on a purchase, unless you have a preference for a specific brand.
Generic items can offer real savings, but Quality varies widely.
Best bets: Products such as
household bleach, which, by law, must contain specific ingredients common to all Brands.
Trap: House brands and national Brands may actually be cheaper, when on sale, than generic brands.
The same holds true for rice, cereals,
canned foods, etc., and everything a grocer carries his own brand for.
I have found that generally the quality of
generic brand foods is very good.
Point: Comparison shop.
